Section 1: The Elite Writers Journey

- Why Write Better? (3:30 mins)

- The Secret Sauce of Flair (2:04 mins)

- The Four Crucial Ingredients (1:59 mins)

- How I Discovered the Sauce + PDF (2:56 mins)

- The Power of Simplicity (06:09 mins)

- Simplicity Exercises (2:11 mins)

- The Power of Clarity (5:56 mins)

- Clarity Exercises (1:55 mins)

- The Power of Elegance (5:08 mins)

- Elegance Exercises (1:41 mins)

- The Power of Evocativeness (2:23 mins)

- Evocativeness Exercises (1:20 mins)

Section 2: The Road Ahead

- Tip of The Iceberg (3:01 mins)

- Final Thoughts (0:59 mins)

- Key Summary Doc PDF

Section 1: The World Of Elite Writing

- What You'll Learn (5:02 mins)

- Tools, Not Rules (3:25 mins)

- Proof The Secret Sauce Works + PDF (3:03 mins)

Section 2: The Mindset Of An Elite Writer

- Write With Integrity (3:47 mins)

- Yearn To Connect (3:40 mins)

- Know Your Intent (6:55 mins)

- Aspire For Beauty (4:27 mins)

- Balance The Ingredients Like An Artist (4:54 mins)

- Don't Be Obsessed With Perfection (3:15 mins)

Section 3: Simplicity

- The Beauty Of Simplicity (1:29 mins)

- Fancy, Flowery & Official Language (6:16 mins)

- Fancy, Flowery & Official Language (Exercises) (2:24 mins)

- Economical ("Tight") Writing (1:43 mins)

- Economical ("Tight") Writing (Exercises) (5:53 mins)

- Redundant Words (0:51 mins)

- Redundant Words (Exercises) (1:37 mins)

- More Implied Words (0:57 mins)

- More Implied Words (Exercises) (1:37 mins)

- Long Words (3:03 mins)

- Long Words (Exercises) (4:56 mins)

- Careless Repetition (3:31 mins)

- Careless Repetition (Exercises) (8:21 mins)

- Rambling (Saying Too Much) (4:48 mins)

- Double Negatives (3:36 mins)

- Multiplying Entities (2:47 mins)

- Overstretching Thoughts (9:51 mins)

- Unnecessary Ceremony (2:53 mins)

- Unnecessary Ceremony (Exercises) (3:29 mins)

- Excessive Punctuation (4:33 mins)

Section 4: ClarityThe Beauty Of Clarity (3:47 mins)

- Fuzzy Thinking (5:44 mins)

- Missing Links (7:53 mins)

- Out-Of-Focus Ideas (6:52 mins)

- Misplaced Modifiers (5:16 mins)

- Ambiguity (2:14 mins)

- Ambiguity (Exercises) (4:36 mins)

- Careless Comparisons (4:24 mins)

- Clumsy Contrasts (3:00 mins)

- Dubious Distinctions (1:51 mins)

- Curly Writing (4:43 mins)

- Jargon & Buzzwords (4:45 mins)

- Mixing Tenses (3:41 mins)

- It Versus They (2:45 mins)

- This, That & The (7:39 mins)

- Removing Clutter (2:59 mins)

Section 5: Elegance

- The Beauty Of Elegance (3:27 mins)

- Presentational Elegance (7:22 mins)

- Narrative Elegance (5:42 mins)

- Elegance (Exercises) (2:36 mins)

- Stray Thoughts (3:53 mins)

- Elegant Paragraphs (4:59 mins)

- Elegant Paragraphs (Exercises) (1:58 mins)

- Timing, Rhythm & Musicality (4:05 mins)

- Timing, Rhythm & Musicality (Exercises) (2:33 mins)

- Elegant Transitions (4:00 mins)

- Parallel Ideas (3:03 mins)

- Parallel ideas (Exercises) (1:27 mins)

- Word Echoes (5:56 mins)

Section 6: Evocativeness

- The Beauty Of Evocativeness (7:21 mins)

- Creating Variety (4:58 mins)

- Creating Variety (Exercises) (4:10 mins)

- Adding Freshness (4:47 mins)

- Dramatic & Forceful Writing (4:16 mins)

- Dramatic & Forceful Writing (Exercises) (4:16 mins)

- Arousing The Senses (8:55 mins)

- Reversing Into Sentences (5:15 mins)

- Reversing Into Sentences II (1:28 mins)

- Passive Sentences (4:00 mins)

- Passive Sentences (Exercises) (5:54 mins)

- Voice, Tone & Character (5:32 mins)

- Voice, Tone & Character (Exercises) (6:46 mins)

Section 7: Summary Congratulations!

- You Are An Elite Writer (6:15 mins)

- Key Lecture Summaries PDF

- The Elite Writer's Checklist PDF

Section 1: Introduction

The Rocket Science of Writing (3:22 mins)

The Four Ninja Levels (2:55 mins)

A Quick Proof (3:18 mins)

Section 2: Narrative

How To find Your Voice (13:40 mins)

How To Kickstart A Narrative (4:37 mins)

How To Organise Your Narrative (11:04 mins)

Killer Intros (9:43 mins)Cool Kickers (3:22 mins)

Other Types Of Narrative (11:58 mins)

How To Embed Imagery (8:31 mins)

Ninja Writing Exercises: THE NARRATIVE (3:04 mins)

Bonus Ninja Tactics: #1 SYMMETRY (5:02 mins)

Bonus Ninja Tactics #2: HOW TO EXTEND A NARRATIVE (2:21 mins

)Bonus Ninja Tactics #3: HOW TO GET A FRESH PERSPECTIVE (2:57 mins)

Section 3: Paragraphs

Why Have Paragraphs? (4:12 mins)

Different Paragraph Styles (2:12 mins)

Ninja Writing Exercises: PARAGRAPHS (5:52 mins)

Bonus Ninja Tactics #1: SUPERTHICK PARAGRAPHS (2:44 mins)

Section 4: Sentences

How To Recognise A Non-Sentence (7:27 mins)

How To Tighten Sentences (3:08 mins)

How To Sharpen Sentences (9:20 mins)

How To Give Sentences Rhythm (13:00 mins)

How To Produce Poetic Sentences (8:00 mins)

How To Create Emphasis (3:02 mins)

How To Whip Up Drama (7:27 mins)

Don't Give Readers Whiplash (2:49 mins)S

Stick To What's Necessary (2:50 mins)

Avoid Back Referencing (2:52 mins)

Avoid Run-On Ambiguity (2:45 mins)

Ninja Writing Exercises: SENTENCES (8:15 mins)

Bonus Ninja Tactics #1: WRITE FOR YOUR GRANDMA (1:58 mins)

Bonus Ninja #2: THE ONE-BREATH READBACK (2:43 mins)

Section 5: Words

Choose Precise Words (2:51 mins)

Avoid Technical, Abstract Words (6:08 mins)

Choose Colourful Words (7:02 mins)

Notice Implied Words (3:00 mins)

Avoid Pointless Distinctions (3:57 mins)

Degrees Of Orderliness (5:27 mins)

Create More Special Effects (6:08 mins)

The Power Of Reminder Words (3:03 mins)

Words That Sound Good Together (5:27 mins)

Numbers Into Words, Titles Into Descriptions (4:53 mins)

Don't Overemphasise (3:54 mins)

How To Slice Syllables (2:49 mins)

Ninja Writing Exercises: WORDS (6:43 mins)

Bonus Ninja Tactics #1: HOW TO BOOST YOUR VOCABULARY (4:56 mins)

Bonus Ninja Writing Tactics #2: OBSOLETE HYPHENS (2:28 mins)

Section 6: Conclusion

Quick Wrap-Up (6:18 mins)

What’s Next? (PDF)

Ninja Writer's Checklist (PDF)

Section 1: The Magic Of Deep Editing

What Is Deep Editing? (9:32 mins)

The Deep Editing Framework (1:28 mins)

How This Is Going To Work (8:51 mins)

Section 2: The Content Edit

What is the territory of the piece? (4:35 mins)

Sample article (8:22 mins)

What is its ultimate purpose? (1:23 mins)

What are the individual points? (1:27 mins)

DEMONSTRATION: Breaking up the points (19:38 mins)

Does every point make sense? (1:17 mins)

DEMONSTRATION: Making sense of each point (8:37 mins)

Is every point relevant? (2:19 mins)

DEMONSTRATION: Deleting irrelevant points (2:19 mins)

Is every point worthwhile? (1:42 mins)

DEMONSTRATION: Eliminating rambling (10:24 mins)

Is every point unique? (1:17 mins)

DEMONSTRATION: Getting rid of repetition (15:58 mins)

Are all the “facts” correct? (2:16 mins)

DEMONSTRATION: Verifying the “facts” (9:15 mins)

Is anything missing? (1:19 mins)

DEMONSTRATION: Adding in missing information (4:29 mins)

Section 3: The Structure Edit

What is the ”angle”? (5:17 mins)

DEMONSTRATION: Choosing your angle (4:27 mins)

What are the key sections? (2:54 mins)

DEMONSTRATION: Creating categories (8:57 mins)

What is the narrative structure? (1:36 mins)

DEMONSTRATION: Creating a narrative (12:56 mins)

Are the points ordered elegantly? (1:33 mins)

DEMONSTRATION: Ordering points within sections (10:04 mins)

Section 4: The Style Edit

Is there narrative definition? (3:00 mins)

DEMONSTRATION: Creating narrative “turns” (6:58 mins)

Does it read well? (3:36 mins)

DEMONSTRATION: Making the piece read well (24:49 mins)

Is there any clutter? (0:51 mins)

DEMONSTRATION Clearing up the clutter (5:02 mins)

Are the paragraphs in good shape? (1:28 mins)

DEMONSTRATION: Arranging paragraphs (4:30 mins)

Could it start better? (2:52 mins)

DEMONSTRATION: Creating a jazzy intro (5:21 mins)

Could it end better? (1:40 mins)

DEMONSTRATION: Creating a snazzy ending (3:44 mins)

Can we make it more evocative? (1:15 mins)

DEMONSTRATION: Adding colour to the narrative (4:09 mins)

Is every person and entity correctly introduced? (0:46 mins)

DEMONSTRATION: Tidy references (7:39 mins)

Section 5: The Presentation Edit

Is the spelling, grammar, punctuation respectable? (2:42 mins)

DEMONSTRATION: Taking care of the basics (6:42 mins)

Do the headlines and text square up? (2:02 mins)

DEMONSTRATION: Title matching (5:44 mins)

Is everything consistent? (2:52 mins)

DEMONSTRATION: Fixing inconsistencies (2:47 mins)

Read out loud (1:43 mins)

DEMONSTRATION: Addressing trip-ups (18:35 mins)

Section 6: Conclusion And Bonuses

Congratulations! You are an elite editor! (04:31 mins)

Some final exercises (02:03 mins)

BONUS VIDEO: My 9-Step Quick Editing System (57:49 mins)

BONUS VIDEO: How To Edit For Simplicity, Clarity & Elegance (38:45 mins)

 Section 1: Why Punctuation Matters

How To Use Punctuation Like A Pro (4:16 mins)

Punctuation: Why Bother? (5:48 mins)

Section 2: Clever Commas

Commas For Clarity (4:14 mins)

Commas To Aid Comprehension (3:42 mins)

Commas To Add Elegance (6:50 mins)

Commas To Extend A Point (2:51 mins)

Commas To Insert A Point (2:21 mins)

Quiz (9:41 mins)

Section 3: Comely Colons

Colons To Introduce Lists (2:20 mins)

Colons To Answer A Thought (2:10 mins)

Colons To Create Anticipation (2:47 mins)

Quiz (5:06 mins) 

Section 4: Suave Semi-Colons

Semi-Colons To Tidy Up Lists (5:21 mins)

Semi-Colons To Complete Thoughts (3:27 mins)

Quiz (4:21 mins) 

Section 5: Exciting Exclamations

The Function Of Exclamation Marks (3:17 mins)

Quiz (2:50 mins)

Section 6: Killer Quote Marks

Quote Marks (Or Inverted Commas) For Speech (7:30 mins)

Other Uses For Quote Marks (5:00 mins)

Dangers Of Quote Marks (2:12 mins)

Quiz (5:16 mins)

Section 7: Ace Apostrophes

How To Use Apostrophes (3:44 mins)

Apostrophes To Sound Less Formal (3:55 mins)

Quiz (2:41 mins)

Section 8: Boring Brackets

Why Brackets Aren't So Cool (5:12 mins)

Brackets To Aid Comprehension (1:59 mins)

Quiz (2:51 mins)

Section 9: Daring Dashes

Dashes To Add Drama (3:28 mins)

Dashes For Definition & Significance (2:36 mins)

Dashes To Prevent Getting Lost (2:57 mins)

Quiz (5:19 mins)

Section 10: Handy Hyphens

Hyphens Can Be Tricky (2:54 mins)

Hyphens To Prevent Confusion (1:35 mins)

Hyphens To Quicken Comprehension (3:42 mins)

Quiz (5:18 mins)

Section 11: Summary & Conclusion

Review Of What You've Learnt (1:35 mins)

Punctuation Mastery Quiz (PDF)

Section 1: The fastest way to improve your writing

How to quickly become an exceptional writer (1:44 mins)

The best editors on the planet (5:47 mins)

How to write with style, flair and impact (2:31 mins)

Proof of the power of stylish writing (4:39 mins)

You, too, can be a standout writer (3:31 mins)

A glimpse of the road ahead (2:16 mins)

Section 2: The way of the elite writer

My own journey to writing mastery (4:53 mins)

Do you truly have something worth saying? (4:21 mins)

The importance of defining your purpose (8:10 mins)

The five aspirations of an elite copywriter (7:10 mins)

The two keys to effective communication (8:31 mins)

The anatomy of content (6:55mins)

Obsessive attention to detail (6:36 mins)

How to become more articulate and eloquent (10:18 mins)

Two powerful writing frameworks (2:39 mins)

Section 3: The secret sauce of good writing

How I discovered the secret sauce (9:00 mins)

The magic of simplicity (3:25 mins)

How to make your writing tight (6:50 mins)

How to make your writing plain (4:57 mins)

How to make your writing straightforward (6:44 mins)

The magic of clarity (2:12 mins)

How to make your writing precise (4:52 mins)

How to make your writing sharp (4:31 mins)

How to make your writing specific (14:05 mins)

The magic of elegance (2:35 mins)

How to make your writing tidy (6:57 mins)

How to make your writing graceful (4:35 mins)

How to make your writing musical (7:12 mins)

The magic of evocativeness (3:28 mins)

How to make your writing varied (4:09 mins)

How to make your writing forceful (3:47 mins)

How to make your writing colourful (11:47 mins)

Section 4: The deep editing framework

Editing with flair (7:29 mins)

The content dimension of your writing (6:38 mins)

The structure dimension of your writing (5:15 mins)

The style dimension of your writing (2:08 mins)

The presentation dimension of your writing (5:55 mins)

PROJECT: My quick-smart editing system (16:41 mins)

Section 5:  The road ahead 

A glance in the rearview mirror (05:25 mins)

The journey onward (7:44 mins)